W.A.C.N Brand

World Active City Network

Cities, organizations and companies are active sources of investment in the development of environmental, social, economic, tourism and human resources. The impact of these influencing urban factors on the living conditions of citizens is very noticeable and cannot be easily ignored. Moreover, the important issue which is tangible in an active city is its concern to different age groups, as well as a thorough investigation of all factors affecting it directly and indirectly. Accordingly, the World Active City Network (W.A.C.N) is an international network of inspiration which combines theory and practice for the favor of improving the world as a whole. Consequently, the main purpose of ” World Active City Network” concerns promoting an urban discourse and correlation targeting sports and tourism, not to mention, it pursues the mentioned goals with the encouragement of all associated municipalities, organizations and related companies around the world to participate in achieving the given goals.

An active city has many advantages in social, environmental, economic and tourism dimensions. The results of many related researches have shown that if physical activity and active tourism are provided for people, agility and vitality will increase in the society subsequently, leading to more thriving and much healthier society in terms of physical, mental and psychological aspects. While getting away from social anomalies, it develops peace and friendship among different communities. Therefore, we are looking for the saying: “Let peace have a chance.”

Such a society will have much healthier people. Accordingly, their efficiency and productivity will increase at the work environment as well as in the urban atmosphere, bringing various beneficial social, environmental and economic effects to the society.

These are just some of the merits of an active city.

Active urban tourism network

In line with its goals and plans in the field of active tourism development, the federation has decided to form a network of urban tourism activists to introduce and empower and grow the potentials and capabilities and facilities and innovations of municipalities, organizations, and companies. This network is an important step for introducing organizations. Companies and especially small cities that can try globalization with creative ideas and thoughts by joining this network.

By joining this network, municipalities, organizations, and companies commit to share their positive activities and create cooperation between the private and public sectors and civil society, which is a strategic factor for the sustainable progress of urban development. In this important and influential network, city managers and organizations and companies share their valuable experiences. In the course of this exchange of experience and ideas, there is a unique opportunity to introduce the assets of an organization, a company, a city and a country.

Active urban sports and health network

Municipalities are the main providers and supporters of “sport for all” and physical activity for their citizens. On the other hand, municipalities, organizations, and companies are also one of the supporters and influential factors that play a role in the physical activities and health of citizens. An active city has many advantages in social, environmental, economic and cultural dimensions. The results of the research have shown that if physical activity is provided for people, the mobility in the society will increase, which of course will bring a happy and healthy society in terms of physical, mental and psychological and away from social anomalies.

The use of cars for short distances will be reduced to a minimum, and cycling and walking will take its place. Such a society will have healthy people, all their efficiency will increase and their productivity and work efficiency will increase in the work environment, which will bring beneficial economic effects to the society. On the other hand, treatment costs are reduced, which puts a lot of economic pressure on the government. These are just some of the benefits of an active city.

Based on this, the Federation, as the guardian of the development of citizen sports in the world, in order to reduce inactivity and support the development of physical activity, synergy and integration, has formed an Active urban sports and health network.

Branding indicators in the active urban sports network include

walking

Play

Sport

Bicycle

Fitness and physical fitness

social media

Sports equipment and supplies

Sports and health clinics

sport places

Active Urban Environmental Network

Introduction to the Active Urban Environmental Network

Given the growing environmental challenges worldwide including air pollution, waste crises, the reduction of green spaces, global warming, and the unsustainable use of natural resources the need to reassess urban policies and actions has become more urgent than ever. Cities, as centers of population concentration and economic activity, play a decisive role in achieving sustainable development. Therefore, moving toward an Active Urban Environmental Network offers an effective framework for synergy among municipalities, organizations, companies, and citizens in protecting the environment, enhancing quality of life, and promoting urban sustainability.

The Active Urban Environmental Network is a strategic component of the IFMST structure, designed to provide a unified platform for knowledge exchange, experience sharing, and environmental innovation. This network aims to build vibrant, healthy, livable, and forward-thinking cities by promoting smart environmental practices, supporting green projects, encouraging sustainable lifestyles, and strengthening international cooperation.

Brands Related to the Active Urban Environmental Network

1. Green Spaces

(Brand for the development and maintenance of urban green areas)

2. Eco Waste

(Brand for smart waste management and recycling)

3. Clean Air

(Brand focused on reducing urban pollutants and improving air quality)

4. Urban Forest

(Brand for tree planting and expanding urban vegetation cover)

5. Blue City

(Brand for the protection of urban water resources and wastewater management)

6. Eco Mobility

(Brand promoting sustainable transportation: cycling, walking, and green public transit)

7. Green Energy

(Brand encouraging the use of renewable energy in urban infrastructure)

8. Sustainable Living

(Brand promoting sustainable lifestyle choices and reducing consumerism)

9. Eco Schools

(Brand for environmental education in schools and academic institutions)

10. Nature Friendly Events

(Brand for organizing low-carbon and environmentally responsible urban events)

Dedicated Plan for Participation of Private, Semi-Governmental, and Governmental Organizations in the World Active City Network (W.A.C.N)

🔹 Introduction

Today, organizations and companies active in the fields of urban sports, tourism, and environment play a crucial role in achieving sustainable development and improving the quality of urban life. Recognizing this vital potential, the International Federation for Municipal Sports, Tourism, and Urban Environment (IFMST) has designed a dedicated institutional engagement plan within the framework of the World Active City Network (W.A.C.N). This enables such entities to join a global, credible network and benefit from international branding and activity standardization.

Missions and Responsibilities of Member Institutions (Private, Public, Semi-Public)

1. Implementing developmental and specialized programs in one or more of the three areas: sports, tourism, or environment

2. Adhering to the performance indicators of W.A.C.N to qualify for brand certification

3. Providing documentation, reporting, and cooperating in annual evaluation and oversight

4. Participating in joint projects and international events with municipalities and other members

5. Being accountable for the social, environmental, and cultural impacts of their activities

6. Promoting a culture of active lifestyle, responsible tourism, and urban sustainability

Active Organizations & Companies network brands

1. Urban Sports Innovation Brand

2. Community Fitness Integrator

3. Inclusive Sports Partner

4. Smart Sport Solutions Provider

5. Youth Sports Engagement Brand

6. Senior-Friendly Sports Facilitator

7. Active Neighborhood Model Developer

8. Sports & Health Startup Brand

9. Women in Urban Sports Advocate

10. Green & Outdoor Fitness Provider

Active Organizations & Companies Tourism network brands

1. Sustainable Urban Tour Brand

2. Cultural Heritage Experience Partner

3. City Wellness Tourism Brand

4. Digital Urban Tourism Platform

5. Culinary Urban Tourism Promoter

6. Accessible Tourism Solutions Provider

7. Creative City Tourism Brand

8. Youth-Oriented City Travel Brand

9. Festival & Event Management Brand

10. Eco-Urban Tourism Operator

Active Organizations & Companies Environment network brands

1. Urban Green Innovation Lab

2. Waste to Value Brand

3. Sustainable Mobility Solutions Brand

4. Clean Energy Urban Partner

5. Biodiversity Protection in Cities

6. Green Infrastructure Promoter

7. Urban Water Conservation Brand

8. Air Quality Solutions Partner

9. Urban Climate Action Facilitator

10. Eco-Education & Awareness Brand

The process of awarding the brand 0f World Active City

Stages of the brand granting process (W.A.C.N)
Sending the application along with the proposal signed by the highest authority of the applicant
Signing a memorandum of understanding with the municipality, organization, company applying for the brand name
Award of candidate certificate (W.A.C.N)
Implementation of the study phase including evaluation and statistics of the existing situation
Granting a brand (W.A.C.N) in case of obtaining a minimum score in the indicators
Note: Brands are defined in three stages: bronze, silver and gold.
Note:Annual Monitoring and Evaluation
All awarded brands are systematically monitored and scientifically evaluated annually

Evaluations are conducted by IFMST’s expert teams using quantitative and qualitative criteria

Brands may be downgraded, upgraded, or revoked based on performance and cooperation

Member organizations must submit an annual activity report; failure to comply may result in warnings or reassessments

If the cities, organizations and companies receive the golden brand of (W.A.C.N), the senior manager of that group will be appreciated at the global summit and the significant assistance position will be given to the chosen ones by the supporters of the network.